Amazon Sponsored Products vs. Sponsored Brands: Choosing the Right Campaign On the fiercely competitive Amazon marketplace, getting in front of new potential customers is vital for success. Leveraging the platform's advertising options can be a game-changer for sellers wanting to boost visibility and increase sales.. In this white paper, you'll learn when to use each type of ad, where these ads appear, and how to correctly structure your campaigns to ensure profitability on Amazon. If you need help setting up either Sponsored Product or Sponsored Brands on Amazon-we are happy to help. Let's talk about your goals for your Amazon business and see how we.
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Unlike Sponsored Brands, you don't need to be a brand-registered seller to use them. According to Jungle Scout, 78% of third-party sellers use these ads. Sponsored Products ads mainly feature 3 things: the product image, title, and price. When shoppers click on the ad, they're taken directly to your product's listing.. 14 minutes read. Modified on July 27, 2022. Table of Contents. Amazon Sponsored Products and Amazon Sponsored Brands are both PPC advertising products offered by Amazon. However, they are two different services that serve slightly different purposes. These services help sellers drive more traffic to their products and increase sales.
