For the first time in its illustrious history, TAG Heuer has collaborated with Kith on a collection of limited edition, co-branded Formula 1 watches, alongside an assortment of apparel and accessories. Additionally, TAG Heuer and Kith are offering a Collector's Box Set, featuring the eight watches-and an additional two. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers. 1992-2003. TAG Heuer is the official timekeeper of Formula 1. The top drivers wear the circuit's top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.

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The Formula 1 was the first line of watches produced by the company formed when Techniques d'Avant Garde (TAG) purchased the legendary but struggling Heuer in 1985. The Formula 1 combines the racing history of both TAG and Heuer. Some purists believe that when TAG took over Heuer things went downhill.. TAG Heuer returned to Ronda quartz movements for 2009's Formula 1 Grande Date. As its name suggests, this 44-mm stainless steel watch features a large date display. In the three-hand model, this display shares its position at 6 o'clock with the small seconds dial. Well-maintained timepieces often cost around 890 USD.